COMMERCIAL VEHICLE WRAP GUIDE
Your Plain Truck
Is Wasting Free
Advertising
A free guide to how many eyes are on your truck - and how to turn them into leads.
6 pages. No cost. No sales call required.
70,000+
daily impressions per wrapped vehicle
97%
remembered an ad message
on a vehicle they saw
TRANSFORM YOUR TRUCK INTO A LEAD MACHINE
More Visibility
Hours parked in a driveway you already paid for
More Customers
Recall, so people can name you weeks later
More Business
Calls from neighbors who saw the truck first
THE PROBLEM
You're Already Paying For This Advertising. You're Just Not Using It.
Every job you run, your truck sits in a driveway or a job site for hours. You're already paying for the gas, the crew, and the time it takes to be there - that part of the bill is settled either way.
While it sits there, every neighbor walking their dog, every car passing on the street, every person glancing out a window sees your truck. That's an audience you already paid to have in front of you.
If the truck is plain, none of those people can name your company. That view happened, and it's gone - advertising you bought and never used.
Your truck is already on the road, every working day
Every job site is a captive audience of neighbors and passersby
A blank truck gets seen and forgotten in the same instant
SAME TRUCK. SAME HOURS. ONE OF THEM GETS REMEMBERED.
DO THE MATH
How Many People Saw Your Truck This Year?
Five steps to a rough estimate of how many people see your unwrapped vehicles each year.
Grab a pen.
That's how many people see your vehicles this year.
WORKED EXAMPLE - A PLUMBING COMPANY
10 jobs a week, 1 day per job, 3 unwrapped trucks.
1,500,000 people saw their unwrapped trucks this year
450 calls a year at a 0.03% response rate
225 new customers closing half the people who call
$90,000 in business at an average job value of $400
$4,500 invested in a partial wrap on each of 3 trucks
A 20x return - roughly 1,900% ROI on the wraps
Sources: 3M Fleet Graphics - Power of Fleet Graphics; Outdoor Advertising Association of America (OAAA) - 30,000-70,000 daily impressions per wrapped vehicle.
Response-rate basis: One Day Agency, out-of-home industry benchmark (0.1%-1% of viewers take action). Job value: Simpro 2024 Plumbing Industry Statistics ($300-$500 avg. residential ticket); HomeAdvisor-sourced data via AgentZap ($375 avg. plumbing service call).
โThatโs the plumber I keep seeing around here.โ
WHAT RECALL SOUNDS LIKE - WEEKS AFTER THE TRUCK WAS PARKED DOWN THE STREET
WHY IT MATTERS
People Seeing Your Vehicle Only Matters If They Know What You Do.
Commercial vehicle wraps are for recall, not just visibility. It's so that you can be remembered.
Say you own a plumbing company. A neighbor sees your wrapped truck parked down the street for a job. Weeks later, their kitchen sink backs up. They think, "that's the plumber I keep seeing around here," look you up, and call. That only happens if the truck told them what you do the first time they saw it.
97%
of survey respondents reported remembering an advertising message on a vehicle they had seen
RYP & Becker Group vehicle advertising recall study, as cited in industry vehicle-graphics research
64%
of respondents in a 3M consumer survey said they noticed vehicle graphics
3M - Power of Fleet Graphics, 3M.com
Note: we did not find a credible, independently verifiable figure for exact leads or phone calls generated per day from a wrap. What's verifiable is exposure and recall, shown above.
SEE IT IN ACTION
Real Businesses, Real Wraps.
Brother Plumber - full van wrap
Servpro - full vehicle wrap
Onyx Construction Group - truck wrap
Squeaky Clean Carpet Cleaning - van wrap
Texit Coin - Bronco wrap
McKinney Christian Academy - van wrap
STRATEGY SESSION
What Happens On The Call
Not a sales call - just a conversation about your company vehicle, your goals, and whether a wrap makes sense for your business right now.
(469) 617-6124
[email protected]
www.goc4wraps.com
01
We talk through your business
Your service area, your vehicles, and what you want people to know when they see them.
02
We walk you through the process
Design, materials, install timeline, and what to expect - no jargon, no pressure.
03
We show you real examples
Work we've done for businesses like yours around McKinney, Frisco, and Celina.
04
You leave with clarity
Whether that means booking a design, or just knowing your options. Either is a good outcome.
Send Me The Free Wrap Guide
Six pages: how many people see your trucks, the math on what that's worth, and what a wrap actually changes. Read it in ten minutes. We'll also set up a free strategy session if you want one.
Serving McKinney, Frisco, and Celina
(469) 617-6124 ยท [email protected]
Your Plain Truck Is Wasting Free Advertising
Tell us where to send the guide, and how many vehicles you're running.
Your Trucks Are Already Out There.
The only question is whether the people who see them can name your company afterward.
Statistics and example figures cited on this page are based on published industry research, including 3M ("Power of Fleet Graphics," 3M.com), The Outdoor Advertising Association of America (OAAA), third-party vehicle-advertising recall studies, One Day Agency's out-of-home response-rate benchmarks, and plumbing industry pricing data (Simpro, HomeAdvisor via AgentZap). The worked example is an illustrative scenario built on these sources, not a guarantee of results for any individual business. Figures are general industry estimates for educational purposes only and do not constitute professional marketing, financial, or business advice. Individual results vary by market, vehicle, design, and driving patterns.
ยฉ 2026 C4 Wraps LLC. All rights reserved.
(469) 617-6124 ยท [email protected]